2025 had no single it‑jean as baggy, barrel and carrot fits competed

There was no undisputed jean of 2025. Fashion coverage and viral moments pushed a wide range of cuts — baggy, carrot, flared, barrel and straight — rather than a single defining silhouette. Magazines shifted their picks through the year: Vogue touted baggy white jeans in spring, slim cigarettes in late summer and straight‑leg styles by December.

Viral shapes such as carrot, horseshoe and stovepipe also circulated online. Industry figures point to social media and increased competition for choice. A Gap campaign featuring the band Katseye showcased dozens of different fits, reflecting a market where consumers dictate trends.

High‑profile moments helped shape demand. Kendrick Lamar’s Super Bowl performance in women’s low‑rise, blue‑wash Celine bootcut jeans was cited as a catalyst. Celebrity and cultural flashes — from a controversial American Eagle ad to viral clips of public figures in baggy jeans — further fuelled interest.

Retail data show diversity in sales. John Lewis reported wide‑leg cuts outpacing straight and skinny styles in its womenswear range, and M&S’s current bestseller is a wide‑leg indigo jean; M&S has also sold 47,000 mid‑rise barrel legs since April. At Levi’s, the XL straight remains its most popular womenswear style even as baggy and barrel shapes gain ground.

Key Topics

Business, Culture, Fashion, Denim, Retail, Trends, Celebrities