A guide to your child's Pokémon obsession

Pokémon cards have surged back into kids' lives and into the marketplace, becoming the world's No. 1 toy property last year and generating $2.5 billion in the US as sales jumped 87% from 2024. For parents new to the hobby, the mix of nostalgia, collecting and real money can feel overwhelming.

Start by setting a clear budget. Prices range widely — one card might cost $1 while another can reach six figures — so decide how much you want to spend before shopping. Smaller rewards like a $15 Tin are an option, while bigger celebrations might justify a $125 Elite Trader Box.

Figure out what your child actually wants to collect: a favorite character, a master set, or just the thrill of ripping packs. Most kids treat the cards as collectibles, and they can often tell real from fake, so buy from a verified card store or a known retailer in person rather than through anonymous online listings.

United States

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