AI-generated follow-up questions and answers

A new feature is launching on story pages to help readers dig deeper into topics related to the coverage. AI-generated follow-up questions and answers appear just below the summary bullets so readers can quickly explore further context and angles.

The follow-ups use the same technology as the site’s AI-driven onsite search, which is increasing the likelihood for readers to return by 10%, and they draw exclusively from the site’s journalism.

Because many readers begin with the summary to quickly understand what matters, adding these smart prompts aims to turn a quick scan into deeper engagement with the reporting.

The feature will be tested, measured, and iterated as it rolls out alongside other products such as audio and comments, with more additions planned. The teams who brought the project to life were thanked.

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