Amazon's Big Spring Sale 2026 — dates, early deals and what to expect

Amazon has announced its third annual Big Spring Sale, running six full days from March 25 to March 31, 2026. The event brings seasonal discounts across departments and often features price cuts as large as Prime Day and Black Friday while lasting longer. The sale is typically open to all Amazon customers, though Prime members may receive exclusive promotions.

Early deals begin on March 16, and Amazon’s everyday deals section already carries reduced prices. Past events have included savings across categories — from drugstore beauty to big-ticket tech — and many celebrity-favorite brands have appeared, including Apple, Beats, Crest, Biodance and L'Oréal Paris.

Items currently highlighted by influencers and in early markdowns include the Trendy Queen Basic T-Shirt; Medicube Zero Pore Pad; Maybelline Lifter Gloss; Medicube Mini Booster Pro; Grace & Stella Restoring Eye Masks; L'Oréal Paris True Match Lumi Glotion; Apple AirTag (4-Pack); Suuksess Square Neck Bodysuit; and Rodial Banana Lowlighter.

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