Amazon's cloud reboot shows the future of consulting in the AI era

My youngest daughter, Tessa, has accepted an internship with PwC in San Francisco that begins in summer 2027. We're overjoyed she'll be home for a few months after heartlessly leaving us 18 months ago to study accounting at Wake Forest in North Carolina. I had no idea these things were locked in so far ahead, and I can't help wondering what consulting will look like by the time she starts.

This week brought clues via another megascoop from Eugene Kim. He reported on ProServe, Amazon's in-house cloud consulting arm, a unit that influences more than $10 billion in annual revenue for AWS. The big takeaway: AI is driving radical change inside ProServe and offering a glimpse of where the broader consulting industry may be headed.

Polly Thompson, who covers the Big Four, said this confirms many trends she's heard from those firms: how to deliver value and how to charge for it in the AI era — that's the big question.

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