Animoca Brands buys Somo to add playable, tradable collectibles

Animoca Brands has acquired gaming and collectibles company Somo, adding Somo’s playable, streamable and tradable collectibles to its portfolio of blockchain-based platforms, the company said Wednesday. Animoca said it plans to integrate Somo into its broader Web3 ecosystem, using cross-promotion, shared infrastructure and its global network of partners to accelerate the brand.

Animoca co-founder and executive chairman Yat Siu said, “SOMO is building the cultural operating system for collectibles, which complements our existing portfolio,” and that bringing Somo into the Animoca Brands ecosystem aims to connect it to the group’s global network of games, communities and partners.

The deal comes as the non-fungible token market showed renewed momentum early in 2026. Data from CoinGecko cited by the outlet show global NFT market capitalization climbed about 20% in the first two weeks of the year, rising from $2.5 billion on Jan. 1 to over $3 billion by Wednesday; a sharp jump between Tuesday and Wednesday accounted for a roughly $300 million gain, with 24-hour trading volume up 18.7% in that span.

Despite the recent rebound—described in the piece as one of the market’s strongest short-term recoveries in over a year—the NFT sector remains well below prior highs. CoinGecko data noted the market cap was $7.3 billion on Jan.

Key Topics

Crypto, Animoca Brands, Somo, Non-fungible Tokens, Yat Siu, Coingecko