Apple reportedly to turn Siri into built-in AI chatbot codenamed Campos

Apple is planning to replace the current Siri interface with an AI chatbot built into iPhone, iPad and Mac operating systems, according to a Bloomberg report from Mark Gurman. The project, codenamed Campos, is said to be embedded across Apple’s core apps and OSes and could search the web, summarize information, generate images, create content, analyze uploaded files and draw on personal data to complete tasks such as finding files, songs, calendar events and text messages.

Unlike app-based conversational AIs such as ChatGPT and Google Gemini, Gurman says Apple’s version would be integrated deeply into system apps like Photos, Mail, Apple Music, Podcasts, TV and Xcode and could control device features, analyze on-screen content and suggest or take actions.

The report says Apple will use a custom Google Gemini model as part of a multi-year partnership, but will sharply limit how much the chatbot can remember about users in the interest of privacy. ZDNET notes that other AI systems are not always reliable, and Apple’s current Apple Intelligence and Siri capabilities remain limited.

Gurman reports Apple plans to announce the new Siri AI bot at WWDC in June and to ship it in September as the primary addition to iOS 27, iPadOS 27 and macOS 27, with the company focusing on stability and bug fixes.

Key Topics

Tech, Apple, Siri, Campos, Google Gemini, Wwdc