Asha Sharma named CEO of Microsoft Gaming
Long-time Microsoft Gaming boss Phil Spencer has retired, and Xbox president Sarah Bond has resigned. Matt Booty, head of Xbox Game Studios, has been promoted to chief content officer, and Asha Sharma will take over for Spencer as the new CEO of Microsoft Gaming.
Sharma arrives from Microsoft's CoreAI products division — areas such as Azure AI services — and does not have a background in games, a move that drew immediate attention.
Her focus on AI follows a trend already visible in the industry: Activision has used generative AI to create art that appears in Call of Duty, though not so extensively that it amounts to a "flood" yet.
asha sharma, phil spencer, sarah bond, matt booty, microsoft gaming, xbox game, coreai, azure ai, generative ai, activision