Asus CFO Nick Wu says MacBook Neo is 'certainly a shock to the entire market'

Asus CFO Nick Wu said he was surprised by Apple’s new, lower-priced MacBook Neo. “Given Apple’s historically very premium pricing, launching such an affordable product is certainly a shock to the entire market,” he said. Tom’s Hardware called the Neo a “budget-priced game changer,” praising its design and feel.

Despite modest specs, the laptop’s timing—arriving amid what the article calls the worst memory crisis in recent history, the “RAMpocalypse”—has drawn attention from manufacturers; Wu added, “I believe all PC vendors, including upstream vendors like Microsoft, Intel and AMD, they're all taking this very seriously, seriously discussing how to compete with this product in the entire PC ecosystem.” The Neo’s convenience also matters.

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