Best Super Bowl commercials 2026: See the ads now

Some people watch the Super Bowl for football. Some watch it for the halftime show. For many viewers, the significantly more expensive-than-usual commercials are the star. With Super Bowl LX on everyone's minds, it's time to take stock of the best commercials that aired; some went online as much as a week ahead, while others waited until the game.

Anthropic made fun of ChatGPT. Guy Fieri teamed with Bosch in a "Like a Bosch" spot that opens on a restrained Fieri before the tools snap him back into full Flavortown. The Budweiser horses are at it again. Google's "New Home" centers on a mother walking her son through an empty house as Gemini AI fills each room with furniture and objects tailored to what the boy wants, framing AI as a helpful collaborator.

Amazon's spot stars Chris Hemsworth, who spirals over how advanced Alexa has become and worries it might be capable of killing him, while Alexa calmly reassures him.

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