CES 2026: Nvidia unveils Rubin AI platform as major product reveals arrive

Nvidia unveiled its next-generation "Rubin" AI platform ahead of CES 2026 in Las Vegas, the company said, positioning the architecture as a foundation for massive AI workloads.

The company states Rubin is built on a 3nm process and uses HBM4 memory; its Vera Rubin Superchip reportedly delivers five times the performance of the previous Blackwell generation. Nvidia said the architecture integrates new CPUs and high-speed networking to cut inference costs by 10x and is expected to ship in late 2026, with the company aiming to maintain a yearly release cadence.

ZDNET's live coverage highlighted many other announcements ahead of the show, including Peacock's plans to stream NBA and MLB content in Dolby Vision 2, hands-on impressions of Samsung's Galaxy Z TriFold, LG's return of the Wallpaper TV, Qualcomm's Snapdragon X2 Plus chipset, SwitchBot's Onero H1 household robot, Jackery's Solar Gazebo and Solar Mars Bot concepts, Withings' Body Scan 2, and Earflo's sippy-cup device that is undergoing FDA clearance and is expected to go on sale next month.

CES officially opens to journalists, analysts and industry professionals on Tuesday, Jan. 6, and ZDNET said it will continue updating its live blog. Several products cited by ZDNET are described as shipping later, arriving "soon," or still awaiting price and availability details from their makers.

Key Topics

Tech, Nvidia, Rubin Platform, Vera Rubin Superchip, Las Vegas