Crypto.com CEO Kris Marszalek pivots to AI with ai.com and $70M domain

Crypto.com CEO Kris Marszalek is steering the company into artificial intelligence with the launch of ai.com, supported by a $70 million purchase of the domain. The consumer platform is set to debut in a Super Bowl LX commercial on February 8. The service aims to let retail users deploy "agentic" AI tools in under 60 seconds without coding.

These autonomous agents can organize workflows, send messages and manage cross-application projects, and the long-term vision is a "decentralized network" where billions of agents self-improve and share capabilities. "Ai.com is on a mission to accelerate the arrival of AGI by building a decentralized network of autonomous, self-improving AI agents that perform real-world tasks for the good of humanity," he stated.

Agents will run in a dedicated secure environment with data encrypted by user-specific keys to limit platform access to personal information.