Crypto YouTube viewership drops to January 2021 lows amid fading retail interest

Viewership of crypto content on YouTube has fallen to its lowest level since January 2021 after a sharp retreat over the past three months, according to a 30‑day moving average of views shared on Sunday by ITC Crypto founder Benjamin Cowen. Cowen said, "So it’s not just X and an algorithm change," referring to a similar drop in engagement on the microblogging platform X.

Crypto YouTuber Tom Crown said engagement "has collapsed across all platforms, and has had a noticeable local decline since just October," adding the space has been in a "bear market" since 2021. Bitcoin investor "Polaris XBT" described the trend as "literally bear market levels of social interest," and Cointelegraph reported the pattern reinforces the idea that institutions have been driving markets this cycle while retail takes a back seat.

Content creators noted the effect on retail interest. Jesus Martinez said he grew his channel from early 2022 but that none of his later peaks "ever came close to the few videos I created in the peak of 2021." TikTok creator "Cloud9 Markets" blamed scams and pump‑and‑dump schemes for "ponzi" altcoins and said, "Retail is tired of getting rekt." Cointelegraph's head of social media Marc Shawn Brown said retail has "likely pivoted into precious metals/macro," adding, "People want returns, not stories of when returns could come," and that "2025 was hard.

Key Topics

Crypto, Youtube, Benjamin Cowen, Bitcoin, Ethereum, Retail Investors