Crypto’s Infrastructure Pivot: Inside BeInCrypto’s Executive Council

More than fifteen years after the Bitcoin white paper sparked a revolution, the cryptocurrency industry is entering a period of rapid transformation at the intersection of co‑option by incumbent financial institutions, the rise of AI agents, and shifting demographics that come with mainstream adoption.

What began as a fringe attempt to escape centralized financial control is now being embraced by the institutions it aimed to disrupt, with blockchain innovations quietly embedded into the plumbing of global finance. An inaugural Executive Council convened senior leaders from Bitpanda, Dune and Libertex to discuss the strategic challenges and opportunities emerging from the convergence of AI, blockchain infrastructure and broader financial adoption.

The roundtable flagged that traditional performance marketing is becoming obsolete: traffic to top websites has declined more than 11% over five years, and AI agents are increasingly bypassing subscription models by consuming content without paying for it.

cryptocurrency, bitcoin, blockchain, ai agents, financial institutions, bitpanda, dune, libertex, executive council, performance marketing