Eberechi Eze debuts New Balance’s bold new ABZORB 2000

Arsenal midfielder Eberechi Eze and New Balance have unveiled a new campaign for the ABZORB 2000 trainers, supported by a video voiced by Design Manager Charlotte Lee.

The video traces how the model was brought to life, from pulling archival inspiration to using new methods and technology, and highlights the iconic ABZORB sole unit that appears on lifestyle models such as the 1906R, 530 and 1906 Loafer.

For this next evolutionary stage of ABZORB, Lee drew on Y2K aesthetics and personal memories of 2000s fashion, and approached the design process digitally by learning VR programming rather than using pencil and paper.

The campaign shows Eze wearing the ABZORB 200 throughout an urban landscape to demonstrate its transition from performance to lifestyle. The ABZORB 2000 is available for $170 in the US and £170 in the UK on the New Balance websites and in stores.

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