Fox partners with Dhar Mann Studios for 40-title micro-drama slate on My Drama

Businessinsider reports Fox is partnering with Dhar Mann Studios to create a 40-title slate of scripted series for the Fox-backed micro-drama platform My Drama.

The multiyear deal will debut the initial 40 series on My Drama, after which Fox's distribution arm can sell the shows to other platforms. Fox acquired an equity stake in Holywater, My Drama's Ukrainian parent, in October 2025 and is producing 200 original micro dramas for the platform. Dhar Mann Studios, founded in 2018, has about 163 million followers and is one of the biggest makers of scripted content; Fox Entertainment CEO Rob Wade cited Dhar Mann's "inspiring, undeniable storytelling excellence and passionate audience" in the decision to work with the studio. Dhar Mann Studios CEO Sean Atkins said, "Everybody and their mother came through the studio. We have a huge marketing platform, we have the audience."

Executives would not divulge details of the first slate but said it will represent romance, thrillers, and more, and Atkins said Dhar Mann Studios will retain ownership and final creative say. Observers have questioned micro dramas' business model because of high marketing costs and many competing apps, but Atkins argued the studio's scale gives it an advantage: "Media works on a portfolio," he said. "If you're Warner Bros. Studio, you don't bet your lot by making one movie. You bet your lot by making 30."

Key Topics

Business, Dhar Mann Studios, Fox Entertainment, My Drama, Holywater, Sean Atkins