Gamers buying fewer graphics cards as Nvidia holds roughly 94% share

New Jon Peddie research finds AIB (graphics card add-in board) shipments decreased by 4.4% in the final quarter of 2025. Nvidia’s market share increased by 1.6% to roughly 94%, AMD’s overall AIB market share decreased to about 5%, and Intel’s share was flat. Although shipments rose 36% year-on-year, the quarter-on-quarter decrease is more pertinent given recent GPU launches.

The AIB overall attach rate in desktop PCs for the quarter decreased to 55%, down 12.3% from last quarter, meaning fewer systems were sold with discrete graphics. The report notes climbing prices—partly due to an AI industry-induced “RAMpocalypse”—and suggests the decline in consumer GPU purchases highlights how the current AI boom remains skewed toward data centers rather than desktop users.

Jon Peddie forecasts AIBs will have a compound annual growth rate of -5.9% from 2024 to 2028, reaching an installed base of 172 million units by the end of the forecast period. Dr.

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