George Clooney, Rande Gerber launch non-alcoholic beer Crazy Mountain

George Clooney, Rande Gerber and Mike Meldman have launched a non-alcoholic beer called Crazy Mountain. The trio, who sold their Casamigos tequila in a $1 billion deal in 2017, unveiled a cinematic can that features a cowboy and uses the launch campaign tagline "Live wide open." "We started noticing the same thing happening everywhere," Gerber said.

"People still love the ritual of cracking a cold one with friends — after a surf, a round of golf, a long ride or just sitting around at the end of the day — but a lot of the time they don't actually want the alcohol. Crazy Mountain really came out of that simple idea." Brewed in the US, Crazy Mountain is "crafted using a state of the art brewing process that naturally limits alcohol formation while preserving the crisp taste and aroma of a traditional lager," said an announcement.

Crazy Mountain comes in two versions, original and lime, and a 12-ounce can has about 65 calories. Crazy Mountain rolls out in select markets this year, with broader national distribution to follow.

United States

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