He Bled Neon Trailer: Joe Cole Stars in Trippy Action Thriller

Joe Cole headlines He Bled Neon, a hyper-stylized action thriller whose trailer debuted ahead of the film’s March 16 premiere at South by Southwest in Austin, Texas. Cole plays Ethan, a soon-to-be-married man who returns to Las Vegas for his brother’s funeral and gradually suspects the death may have been murder, drawing him back into a violent past he thought he had left behind.

Drew Kirsch directs the feature in his debut after a decade making music videos, including work for Taylor Swift, Lil Yachty and Shakira. The film runs 85 minutes and features a contemporary southwestern setting underscored by electronic music contributions from DJ Zhu and composer Joseph Trapanese.

The cast includes Rita Ora, Marshawn Lynch, Paul Wesley, Ismael Cruz Córdova and Josh Holloway. He Bled Neon is produced by XYZ Films, the Los Angeles-based indie behind international action and thriller titles such as The Raid: Redemption and On the Job.

United States, Austin, Texas

joe cole, he bled, neon, drew kirsch, sxsw, rita ora, marshawn lynch, paul wesley, josh holloway, xyz films