Here are the 19 best Super Bowl LX ads

The Seattle Seahawks and New England Patriots will meet in Super Bowl LX on Sunday, but advertisers are also competing for viewers' attention during the broadcast. "CMOs are under so much pressure," Kerry Benson, SVP of Kantar, said, and many brands have leaned on comedy and celebrities to win eyeballs.

Some took safer routes while others swung for bigger themes. Hims & Hers highlighted healthcare inequality with an ad called "Rich People Live Longer," and Kellogg's cast William Shatner — "Will Shat" — in a tongue-in-cheek Raisin Bran spot celebrating fiber. Bud Light sent Post Malone, Peyton Manning, and Shane Gillis tumbling after a keg, while Squarespace starred Emma Stone distraught over an unavailable domain and Dove celebrated young girls in sports.

Pop culture and star power figured heavily elsewhere.

United States, Seattle; New England

super bowl, seahawks, patriots, commercials, advertisers, hims, kellogg's, william shatner, bud light, squarespace