How one small business is making tourniquets easier to use

Hannah Herbst leads Golden Hour Medical, a Boca Raton, Florida company she founded in 2021 to help bystanders intervene when someone is bleeding. Blood loss is the leading cause of preventable death, and more than a million people die each year from bleeding; that reality drove the team to build AutoTQ, a patented, FDA-registered automatic tourniquet that launched last year and offers audio and visual instructions plus a training platform.

Research shows 92% of people who tried AutoTQ under pressure applied it correctly on their first try after watching a 30‑second demo. Most tourniquets are designed for professionals, so Golden Hour engineered AutoTQ to guide anyone through stopping an arm or leg bleed during the crucial moments after injury.

The company says the product is the result of hundreds of small design decisions by engineers, clinicians, manufacturers, and operators, and it has gone through dozens of revisions driven by real‑world feedback.

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