Incogni review: quick, automated data removal with easy setup

Incogni, launched in 2021 by VPN provider Surfshark, aims to reduce the amount of personally identifiable information that data brokers and people-search sites collect. The service combines automated removal requests with human oversight, requires little technical knowledge to operate, and delivers effective results for many users, though it lacks some features competitors provide.

Plans start at $8 per month for a one-year subscription, while custom removals require the Unlimited plan at $15 per month. Incogni Protect, a three-layer identity plan that includes dark web and credit monitoring plus identity and fraud insurance, is available to most US residents for $20.76 per month.

The review notes there are cheaper options for custom removals elsewhere. Signing up is quick: you provide a name and email to begin, and optional details such as middle name, birthdate and addresses can improve matching.

United States

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