Inside Super Bowl 2026 parties: Bieber, Travis Kelce and more in San Francisco

Stars converged on San Francisco for Super Bowl LX, filling a string of high-profile parties across the city. Weeklong events ranged from pop-ups and charity brunches to late-night DJ sets and carnival-style bashes. At Sports Illustrated’s The Party at the Cow Palace Arena, Ludacris pulled Justin Bieber onstage for a hug and a performance of their 2010 hit “Baby.” Travis Kelce later jumped behind the DJ booth with The Chainsmokers and danced along to a Taylor Swift song.

Other guests included Rob Gronkowski, George Kittle, Ciara, Russell Wilson, Livvy Dunne, Jon Hamm, Cam Skattebo, Dave Portnoy and Nikki and Brie Bella. Michael Rubin’s Fanatics Super Bowl Party drew a long list of celebrities as well, among them Tom Brady, Robert Kraft, Joe Burrow, J Balvin, Odell Beckham Jr., Dwight Howard, Jamie Foxx, Gayle King, Zac Efron, Sofía Vergara, Jon Bon Jovi, Diplo, Kevin Hart, Meek Mill, Lil Baby and Teyana Taylor.

super bowl, san francisco, justin bieber, travis kelce, tom brady, sports illustrated, fanatics, cow palace, ludacris, the chainsmokers