Jennifer Lopez calls this mascara the 'most important' step — 15% off

With Amazon’s Big Spring Sale nearly here, It Cosmetics’ cult-favorite Superhero Mascara is getting the sale treatment and is 15% off. Jennifer Lopez featured the formula in a Vogue video and called it the "most important" step in her beauty routine.

The formula is packed with collagen, biotin and peptides and is designed to coat each lash from root to tip, delivering major volume and length in a single coat. In her beauty tutorial video, Lopez piles it on both her top and bottom lashes for that wide-eyed, camera-ready finish.

Bethenny Frankel also named it a top pick in a "mascara wars" YouTube clip, and the product has thousands of five-star reviews. One shopper wrote, "I love this mascara! It stays in place and doesn’t run at all during my 12+ hour shifts," while another raved, "Best mascara I’ve used so far!"

Sales on this lash hero — especially those that bring it from prestige-level pricing to drugstore-adjacent territory — tend to be fleeting, so we’d recommend shopping fast.

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