Joshua Hong continued his US charm offensive at the Super Bowl

Joshua Hong, the Los Angeles–born vocalist from K-pop boy band Seventeen, attended the Super Bowl in his home state. "It's my first time at the Super Bowl. So excited to be here," he said in a video released by the NFL, and he also wished the players on both teams good luck.

He had teased fans with selfies from the car on the way to the stadium. Hong was among the many celebrities, from Travis Scott to Jay‑Z, who turned up in San Francisco for the championship game between the New England Patriots and the Seattle Seahawks. In another video released on the NFL's official X account, he walked onto the field in a preppy outfit, soaking up game‑day vibes and snapping photos.

Two days before the game he was spotted in the front row at Thom Browne's fashion show in San Francisco. He's working with the California‑based United Talent Agency to secure acting gigs, continuing the band's push to expand his career stateside.

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