Kris Jenner: Kylie spent 'every dime' of KUWTK earnings to start Kylie Cosmetics

Kris Jenner said her youngest daughter spent "every dime" of her Keeping Up With the Kardashians money to launch Kylie Cosmetics when she was 17. The 70-year-old momager shared the story on the SmartLess podcast, recalling how Kylie, now 28, told her, "Mom, I know what I want to do for the rest of my life, and it’s beauty.

And I want to, you know, do this Lip Kit." Jenner described scrambling to plan the brand’s marketing — thinking of ads and billboards — while Kylie brushed off the details. "Are we okay, mom? Like, I know what I’m doing. Just relax," Kris remembered her daughter saying, which left her nervously pointing out that Kylie had used all her KUWTK earnings to start the business.

Kylie launched the Kylie Jenner Lip Kits in 2015, and Kris said she still remembers the morning the site went live. "She pressed send on the link to go buy this and put a post out. ‘Go buy my Lip Kit.'" The kits sold out in seconds, and the brand quickly grew into a major success, propelling Kylie to billionaire status by 2019.

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