Lego to hold first-ever CES press conference — watch live Jan. 5

The Lego Group will hold its first press conference at CES 2026, but the company has not revealed what it plans to unveil.

The event is scheduled for Monday, January 5 at 1:00 PM ET. Lego and the Consumer Technology Association have not confirmed delivery details, though a livestream is expected. Engadget says it will update the post with official links and will liveblog the presser if a stream is not immediately available.

Lego has given no public clues about the agenda. At CES 2025 the company partnered with Sony to announce the animated Lego Horizon Adventures online game, so gaming is a plausible focus. Speculation includes possible news about Lego Batman: Legacy of the Dark Knight or brand-focused items such as the Lego Group F1 Academy racing car.

The company may also address its 2032 ecological goals, including efforts to make bricks more sustainable and to cut carbon emissions by 37%.

Although many new Lego sets are due in 2026, CES is a tech show, so expectations lean toward a tech-focused announcement. More details are expected as the date approaches.

Key Topics

Business, Tech, Lego, Ces 2026, Gaming, Sustainability, Livestream