Lego and Netflix to release KPop Demon Hunters sets in 2026

The Lego Group and Netflix are collaborating to produce KPop Demon Hunters building sets. Lego's first product is set to be revealed later this spring, with pre-orders opening shortly after, and additional sets are planned for release in 2027.

Specific details about characters, scale, and play features remain under wraps. The partnership places Lego among multiple licensees seeking to capitalize on the franchise's popularity; Mattel and Hasbro were named 'co-master' toy licensees and are expected to produce a range of toys, collectibles, games and role-play products, with other crossovers mentioned in coverage.

Since debuting last June, KPop Demon Hunters has surpassed 500 million views on Netflix, and its soundtrack has seen notable chart success: Huntr/x became the first K-pop girl group to reach No. 1 on Billboard's Hot 100, and 'Golden' became the first K-pop song to win a Grammy. Lego's announced sets add another major license to the franchise's growing merchandise lineup.

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