Mattel unveils 18-inch Huntr/x American Girl dolls priced at $165
Polygon reports Mattel has revealed 18-inch American Girl–style dolls of Huntr/x, the fictional band at the center of Netflix’s hit film KPop Demon Hunters.
The dolls are priced at $165 each and are set to ship by November 2026. Mattel’s wider Huntr/x merchandise, with a Fall 2026 release window, includes Fashion & Collectible dolls, action figures showing Rumi and Jinu from Saja Boys battling, Fisher Price Little People Collector figures of Huntr/x and the Saja Boys, Polly Pocket time capsules, and an UNO KPop Demon Hunters set. Hasbro previously released a Monopoly Deal set on Jan. 1.
KPop Demon Hunters remains Netflix’s most-watched movie of all time after surpassing Red Notice, and the film was still a hot commodity more than 200 days — roughly seven months — after release. Mattel and Hasbro are, the report says, taking a risk on the franchise’s long-term value, though its ongoing popularity could make the merchandise payoff.