McDonald’s CEO Struggles With New Big Arch Burger In Viral Video

McDonald’s CEO and chairman Chris Kempczinski filmed himself eating the new Big Arch Burger for lunch in his office. The clip was posted to Instagram on February 3 and drew wider attention after it was shared on TikTok.

He begins by referring to the sandwich as a “product,” then opens it and exclaims, “Holy cow.” After inspecting the burger he looks at the camera and says, “There’s so much going on with this.”

The video shows him taking an extremely small bite and appearing displeased, though he continues to eat. Viewers found the short clip amusing, in part because it captures a wealthy executive awkwardly sampling his chain’s new offering.

The writer noted this is not meant as a broad criticism of the chain: they said they don’t care much for the burgers but that the rest of the menu is fine, and that the clip provided a few Friday laughs.

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