Meta tests a standalone app for its AI-generated ‘Vibes’ videos

Meta is testing a standalone Vibes app, the company confirmed to TechCrunch on Thursday. Launched last September, Vibes lets users create and share short-form AI-generated videos and access a dedicated feed that displays AI videos from others; until now that feed lived in the Meta AI app.

By making Vibes available outside Meta AI, the company is positioning it as a more direct competitor to Sora, OpenAI’s AI-generated video and social app. Meta said it is testing a standalone app after strong early traction within Meta AI and that it will look to expand the app based on what it learns from the community.

The company says it does not share specific numbers but believes Vibes has performed well and that Meta AI usage continues to grow. Vibes lets users generate a video from scratch or remix a video they see on the feed, add new visuals, layer in music and adjust styles before publishing.