Michael Bay Files $1.5M Lawsuit Over Stolen Super Bowl Ad

Michael Bay has filed a $1.5 million lawsuit in Los Angeles, alleging Cadillac recruited him to direct its Super Bowl commercial then replaced him and used his ideas. The suit says Bay was contacted on November 28, 2025 by Dan Towriss, owner and chief executive of the new Cadillac Formula 1 team, who worked through a third-party ad agency.

Bay told Towriss an agency might “try to pick my brain and give these ideas to younger, cheaper commercial directors,” and Towriss allegedly replied, “Well, I’m paying for this Super Bowl commercial, so Cadillac and I are in charge.” To illustrate his vision, Bay showed clips from his films, including a dry desert scene from Armageddon and a Transformers 3 sequence where a JFK speech plays over NASA rockets preparing for launch.

United States, Los Angeles

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