In Aspen, a Wintry Fashion Fantasia for Those Who Can Afford It
Moncler staged a weekend of staged mountain glamour in Aspen, bringing celebrities and “Very Important Clients” to events at the T‑Lazy‑7 Ranch and other venues; guests included Orlando Bloom and other stars who jetted in for the spectacle. On the culminating night a fleet of 160 sports utility vehicles took invitees to a check‑in point, where they were outfitted with chocolate‑brown puffer capes and then ferried on one of 170 snowmobiles to an outdoor Meadow, sat on tiered bleachers with warmed cushions and cashmere blankets, and watched models emerge into a laser‑lit landscape.
Remo Ruffini, Moncler’s chief executive, framed the weekend as part of a shift toward Instagrammable “experiences” that shape brand perception; he has transformed Moncler since acquiring it in 2003 into a company that earned $3.6 billion in 2024.
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