Most 2025 crypto token listings lost value — what it means for buy-and-hold

Most newly listed crypto tokens in 2025 traded lower across major venues, according to CryptoRank’s analysis of listings between Jan. 1 and Dec. 31, 2025; the median ROI on Binance-listed tokens was just 0.22x, while Coinbase’s median was 0.43x. CryptoRank’s data shows Binance listed 100 tokens in 2025, with 93 trading in the red and a median ROI of 0.22x.

Bybit listed 150 tokens, 127 of which declined, producing a median ROI of 0.23x. MEXC led in listing volume with 878 new tokens, 747 of them lower and a median ROI of 0.21x. Some exchanges fared relatively better but still saw mostly negative results: Coinbase listed 111 tokens, 94 finished lower with a median ROI of 0.43x, and Kraken posted a median ROI of 0.30x despite most new tokens ending down.

CryptoRank noted many tokens appeared across multiple exchanges, suggesting performance was driven more by broader market conditions than by listing venue. CryptoRank also compared centralized venues with decentralized listings, finding similar outcomes on Hyperliquid. The firm said, “Given the recent FUD about @binance and its listing performance, we used @HyperliquidX’s public API data to compare results, and they were almost the same.

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