MrBeast is exploring advertising and marketing services

MrBeast (Jimmy Donaldson) has filed new trademark applications that lay the groundwork for offering advertising and marketing services. Two filings, for "MrBeast Social" and "Beast Social," list activities such as advertising, marketing, promotion, and facilitating connections between creators, brands, and agencies.

A separate filing for "Creator Industries" describes services for online content creators, including software and mobile apps for content creation, editing, and monetization. Another application, for "Watchtime Studios," describes a video-production arm focused on developing and producing video content for others.

The filings were submitted on an "intent to use" basis, which a trademark attorney who spotted the applications said signals a bona fide intent to launch the services. Beast Industries already runs several content-related businesses, including the clipping-marketing service Vyro, which matches brands with creators, the analytics company Viewstats, and the dubbing company CreatorGlobal.

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