Netflix boosted Mark Rober's product sales, co-CEO says

Netflix co-CEO Ted Sarandos said the streamer boosted YouTuber Mark Rober's product sales after his show arrived on the service. Sarandos said Rober saw "a big increase in his consumer product sales after this first week on Netflix, even though he reaches an enormous audience around the world." On "Mark Rober's CrunchLabs," which launched in November, the former NASA engineer stages science experiments and competitions in his backyard.

Sarandos described the company's push into podcasts and creator content as showing promise, calling a video podcast the evolution of talk shows. He pointed to Netflix's Pete Davidson interview show and official behind-the-scenes podcasts for hits like "Bridgerton." The service also rolled out a slate of video podcasts earlier this year, including Bill Simmons' show, Charlamagne Tha God's "The Breakfast Club," and Barstool Sports fare.

Netflix has tried to lure YouTube stars such as Rober and preschool educator Ms.

netflix, mark rober, ted sarandos, crunchlabs, youtuber, creator content, video podcasts, product sales, pete davidson, bridgerton