Netflix cuts ties with Meghan Markle's As Ever brand

Netflix has cut ties with Meghan Markle’s lifestyle brand, As Ever. A Netflix source said, "Her show did not go on so it did not make sense to continue the partnership," referring to Markle’s two-season series, "With Love, Meghan."

A Netflix spokesperson added, "Meghan’s passion for elevating everyday moments in beautiful yet simple ways inspired the creation of the As Ever brand, and we are glad to have played a role in bringing that vision to life." The statement continued, "As it was always intended, Meghan will continue growing the brand and take it into its next chapter independently, and we look forward to celebrating how she continues to bring joy to households around the world."

An As Ever spokesperson said the company "is grateful for Netflix’s partnership through launch and our first year." They added, "We have experienced meaningful and rapid growth and As Ever is now ready to stand on its own," and that "We have an exciting year ahead and can’t wait to share more."

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