Nvidia CEO rejects criticism of controversial DLSS 5

Nvidia's DLSS 5 has drawn heavy online criticism since its reveal, spawning memes and comparisons to "AI slop" after footage showed how it changes game visuals. The company positioned the technology as the next frontier for game visuals; DLSS 5 is a feature of Nvidia's upcoming RTX-50 line of graphics cards and uses machine learning and "neural rendering" to boost lighting.

Reaction has been mixed: the tech appears to improve metal and water, but many viewers found its handling of human characters uncanny—likened to a TikTok beauty filter. Nvidia maintains DLSS 5 does not alter textures or renders and notes that developers opt in, with some studios saying the feature helps achieve their original vision.

Responding to criticism, CEO Jensen Huang said, "Well, first of all, they're completely wrong," and added, "It’s not post-processing, it’s not post-processing at the frame level, it’s generative control at the geometry level […] This is very different than generative AI; it’s content-control generative AI.

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