Nvidia's CEO says it 'created the modern video game industry'

Speaking at the Morgan Stanley Media and Telecom Conference, Nvidia CEO Jensen Huang said his company "created the modern video game industry," pointing to its production of GPUs and 3D graphics systems for high-end gaming PCs. He added that "Without our contribution of all the algorithms that goes into all of the game engines, you wouldn't be able to enjoy the type of video games you enjoy today." There is a thread of truth in Huang's claim: modern performance often hinges on support for Nvidia DLSS, AMD FSR, or Intel XeSS, and AI upscaling has become a major way for players to unlock higher frame rates.

The article notes that without such upscaling, even recent hardware "like the RTX 5070" can struggle to run titles such as Cyberpunk 2077 in 4K with ray tracing, sometimes delivering only "up to 10fps, let alone 60fps." But leaning on AI upscaling is a software fix rather than a hardware solution.

nvidia, jensen huang, gpus, 3d graphics, dlss, fsr, xess, ai upscaling, rtx 5070, cyberpunk 2077