Official BookTok chart set to launch in the UK

An official "BookTok" chart will launch later this year in the UK, offering a monthly rundown of the most popular titles on social media platform TikTok. The Top 20 ranking will combine verified retail sales data with measures of social engagement to show which books are resonating online.

The chart will be compiled by NielsenIQ BookData, the publishing industry’s key sales data provider, working in partnership with Media Control. NielsenIQ BookData will identify titles generating significant engagement on TikTok and rank them by sales volume; TikTok will provide engagement data while Media Control will apply an algorithm weighted more towards sales than engagement to produce the official ranking.

BookTok, a community of readers sharing recommendations and reaction videos, has become a powerful force in publishing. Viral posts can push years-old books back up bestseller lists and introduce new authors to global audiences, particularly younger readers.

United Kingdom

booktok, tiktok, united kingdom, nielseniq, media control, book chart, top 20, retail sales, social engagement, publishing