Payment gateway lets marketplaces enter new markets without higher costs

BuySellVouchers, a peer-to-peer marketplace for digital vouchers and gift cards operating since 2015 with around $12 million in monthly turnover across Asia, Africa, Europe, and Russia, found its existing payment gateway had become a bottleneck as it prepared to expand into new regions.

Although crypto payments were already integrated, scaling exposed rising fees, limited network support, and operational constraints that threatened margins and predictability. Several warning signs pointed to misalignment: rising transaction fees as volumes increased, limited network support, no dedicated technical support, and a lack of automation tools.

At scale these issues affected margins, created operational pressure, and reduced the company’s ability to expand into different markets without incurring higher unit costs. After switching to Finassets, BuySellVouchers adopted a payment architecture designed for marketplace operations.

buysellvouchers, payment gateway, finassets, marketplaces, digital vouchers, gift cards, crypto payments, transaction fees, scalability, automation tools