PlayerUnknown wants to reclaim the term 'metaverse'

Three years ago the executive class seemed possessed by a fixation on words like "blockchain," "NFT," "Web3," and "Metaverse." Those dark days are behind us now—the execs got bored and decided to make RAM cost $1,000 a stick—but you still sometimes hear a few of the words.

Metaverse, for example, is a word most recently used by Brendan Greene (aka PlayerUnknown), whose game Prologue: Go Wayback is a sort of blueprint for "the metaverse, but good." Greene compared holding onto the term to his continued presence on X—which has become a very different place under the ownership of Elon Musk—saying, "It's like, I still use Twitter, because fuck him.

I was there before him." The vision Greene is working on at PlayerUnknown Productions isn't Zuckerberg's dread prophecy of everyone working in a virtual office and pulling products from virtual shelves; it's a bit weirder, woolier, more freewheeling and open-source.

playerunknown, brendan greene, metaverse, prologue, go wayback, web3, nft, blockchain, open-source, elon musk