Pudgy Penguins partners with Manchester City for premium NFTs and merchandise

Beincrypto reports Pudgy Penguins has announced a partnership with Premier League club Manchester City to launch an exclusive NFT collection alongside premium merchandise, a high-profile crossover between a native Web3 brand and global sports fandom.

The NFT collection and merchandise drop is scheduled for January 17, 2026, and will target an 18+ audience. Pudgy Penguins said the collaboration is designed to work both ways—bringing PENGU to millions of Man City fans while introducing the club to the wider Pudgy Penguins audience—and described the release as a "high-end collectible and merch drop," signaling emphasis on premium positioning rather than mass-market NFTs.

Despite the announcement, the PENGU token showed no immediate price uplift: it was down by almost 5% over the last 24 hours and trading at $0.01222 as of this writing (Source: CoinGecko). The deal appears to be framed as a long-term cultural and brand play rather than a short-term trading catalyst; sentiment remains broadly optimistic, with X user Tazman saying the token could see further upside in 2026, and the January 17 launch could become a template for how NFTs intersect with mainstream sports fandom if executed well.

Key Topics

Crypto, Pudgy Penguins, Manchester City, Pengu, Nfts, Premier League