Razer CEO says users could fall for Project Ava but product won't be built that way

Pcgamer reports Razer CEO Tan said users could fall in love with Project Ava, the company's holographic AI assistant, but “that’s definitely not something we plan to build the product toward.”

Tan placed Ava in the context of Razer's wider AI push: the company opened three global AI hubs in the latter half of 2025 and showed Project Motoko (an AI headset) and Project Ava at the start of 2026. Ava began last year as a desktop app that backseat gamed; it is now more involved, powered by Grok from xAI, and Razer is taking reservations with plans to release it at some point. Nilay Patel asked about an apparent 'holographic anime waifu' angle, and Tan likened the idea to familiar gaming assistants such as Cortana while saying the community likes the concept.

Tan largely avoided commenting on the Grok deepfake imagery controversy, saying he did not have enough information to discuss it and that his focus has been on the conversational model. He also said he expects AI to become ubiquitous across industries, and that Razer is working on AI-powered QA tools while opposing what he called generic "gen AI slop."

Key Topics

Tech, Razer, Project Ava, Project Motoko, Grok, Xai