Ring Ends Deal to Link Neighborhood Cameras After Super Bowl Ad

Amazon-owned Ring aired a Super Bowl commercial about a lost dog being reunited through images collected from a web of doorbell cameras. The 30-second spot showed the dog traced from porch to porch by a feature the company called "Search Party," which used images from other cameras in the neighborhood to look for the missing pet; by the end someone finds and returns Milo, a yellow lab, to its family.

Ring had planned to link its cameras with Flock Safety to power a feature called "Community Requests," letting homeowners decide whether to share footage with local police during investigations. Even before the ad, privacy advocates warned the collaboration risked tightening the bond between a homeowner security tool and police surveillance, and on social media some users expressed unease that authorities could tap into thousands of cameras to track everyday movements.

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