Stanley 1913 expands into wellness with Vitalize tote, backpack, shaker

Stanley 1913 is launching a Vitalize collection aimed at wellness-focused consumers, rolling out a tote, a backpack, and a shaker bottle on February 17. The line is designed for people who want to bring their Stanley cup to the gym, studio, or wherever they’re on the move.

The bags include pockets and straps sized for Stanley cups, and the shaker is built for protein use. "They want products that support their health and wellness lives," said Global President Matt Navarro. "It's about really understanding today's consumer. They're constantly on the move." The move comes after years of viral popularity for Stanley’s Quencher tumblers, including high-profile collaborations such as the "Wicked" movie drop in 2024.

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