Stars' favorite Olaplex treatment just got a major upgrade

For over a decade, stars and their stylists have relied on Olaplex’s cult-favorite repair line. The brand has unveiled an updated version of its hero product: No.3 Plus Complete Repair Treatment, which works in just three minutes — faster than the original — and is clinically proven to deliver hair that’s three times stronger, softer and healthier-looking after only one use.

Chloe Fineman stars in the campaign and called Olaplex her "ride-or-die." "No.3 has always been my ride-or-die, and No.3 Plus somehow makes it even better," she said in a press release. "It gives me that instant softness and strength that lets my hair keep up with everything I’m doing." The formula is designed for use every one to three washes, even amid a hectic schedule of red carpets and photo shoots.

"Three minutes, total reset, and I’m back to pretending I didn’t just put my hair through absolute chaos," the "SNL" star added.

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