Steak 'n Shake says Bitcoin push sent sales dramatically higher

Steak ‘n Shake said its same‑store sales have “risen dramatically” since it launched a burger‑to‑Bitcoin strategy in May 2025 that routes every Bitcoin payment into a corporate treasury reserve. The chain did not provide figures or define what it meant by “risen dramatically.” The company began accepting Bitcoin at participating locations on May 16, 2025, in a phased rollout.

Since then it has tied higher sales to BTC adoption, reporting quarter‑on‑quarter same‑store sales growth of 11% in Q2 2025 and 15% in Q3 2025, outpacing rivals including McDonald’s, Domino’s and Taco Bell. Under the program all Bitcoin receipts are funneled into the Strategic Bitcoin Reserve, which the company says increases alongside customer spending.

On Jan. 16 Steak ‘n Shake said its Bitcoin stash had grown by $10 million in notional value without breaking down how much came from price appreciation versus additional accumulation.

steak 'n, bitcoin, bitcoin payments, bitcoin reserve, same-store sales, q2 2025, q3 2025, mcdonald's, domino's, taco bell