Steam clarifies AI disclosure form to exclude developer efficiency tools

Pcgamer reports Valve has updated its AI disclosure form on Steam to clarify the form focuses on AI-generated content that is consumed by players, not on behind-the-scenes efficiency tools used by developers.

Epic Games boss Tim Sweeney recently said digital storefronts should stop using AI disclosure labels because "AI will be involved in nearly all future production" anyway. A writer for the outlet disagreed and highlighted tricky cases for developers: "Does it count if you used Photoshop's generative fill tool while making concept art that was never intended for the public eye? Or if you used Claude to generate a few code snippets? Or if someone in marketing used ChatGPT to make a spreadsheet?"

Valve rewrote — but did not remove — its "does your game have AI in it?" developer disclosure form, and a social post relaying the change quoted Valve as saying "Efficiency gains through the use of [AI powered dev tools] is not the focus of this section." Valve also added a Steam overlay button to report illegal content generated by games with live-generation AI; given recent issues with generative systems, the article says that's "probably a good idea." Beyond the rewrite and overlay report button, no further changes are described.

Key Topics

Tech, Valve, Steam, Tim Sweeney, Epic Games, Generative Ai