Survey: 88% of game devs want Valve to force AI use disclosures

A major GamesIndustry.biz survey found 88.4% of games industry workers believe Valve should require developers to declare any use of generative AI. Valve updated Steam's AI disclosure policy in January to focus on AI-generated content "consumed by players" rather than efficiency gains behind the scenes.

When asked whether they agreed with that approach, 48.7% of respondents said no, 32.1% said yes, and 19.2% answered maybe or don't know. The survey also found AI is least used for player-facing elements: voice generation 2.3%, text generation 1.8%, and music and audio 1.3%.

Around 85% of respondents in each case said AI should never be used for those things, though 82.9% said it is acceptable to use AI for placeholder audio early in development if it will be replaced by real actors. Some respondents added comments, including one who said usage is being declared only because players care now and might not matter later.

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